{"id":1751,"date":"2025-03-21T08:09:04","date_gmt":"2025-03-21T08:09:04","guid":{"rendered":"https:\/\/hyko.pl\/?p=1751"},"modified":"2025-05-05T09:12:16","modified_gmt":"2025-05-05T09:12:16","slug":"brand-to-twarz-firmy-hyko","status":"publish","type":"post","link":"https:\/\/hyko.pl\/cs\/znacka-je-tvari-hyko\/","title":{"rendered":"BRANDING JE TV\u00c1\u0158\u00cd SPOLE\u010cNOSTI - HYKO"},"content":{"rendered":"

A O OBLI\u010cEJ JE T\u0158EBA PE\u010cOVAT - OD PRVN\u00cdHO DNE.<\/strong><\/h2>\n

Ve spole\u010dnosti Hyko v\u011b\u0159\u00edme, \u017ee zna\u010dka nen\u00ed jen logo<\/strong> - je pov\u011bst. Jde o to, jak jste vn\u00edm\u00e1ni p\u0159edt\u00edm, ne\u017e v\u00e1s n\u011bkdo po\u017e\u00e1d\u00e1 o nab\u00eddku. A tato reputace je k nezaplacen\u00ed, starali jsme se o to od prvn\u00edho okam\u017eiku, kdy vznikla my\u0161lenka na Hyko.<\/strong>.<\/p>\n

Dnes tento p\u0159\u00edstup nesd\u00edl\u00edme proto, \u017ee d\u011bl\u00e1me branding pro ostatn\u00ed (proto\u017ee ned\u011bl\u00e1me), ale proto, \u017ee v\u011b\u0159\u00edme, \u017ee ka\u017ed\u00e1 spole\u010dnost - bez ohledu na odv\u011btv\u00ed - by m\u011bla ke sv\u00e9mu brandingu p\u0159istupovat jako n\u011bco, co m\u00e1 skute\u010dnou hodnotu<\/strong>. Stejn\u011b jako my.<\/p>\n

Hodnota zna\u010dky - hodnota, kter\u00e1 funguje pro spole\u010dnost<\/strong><\/h2>\n

Zna\u010dka je pro n\u00e1s kapit\u00e1l. Ne \u00fa\u010detn\u00ed kapit\u00e1l, ale tr\u017en\u00ed a imageov\u00fd kapit\u00e1l.
Je to n\u011bco, co lidi nut\u00ed:<\/p>\n

    \n
  • poznejte n\u00e1s<\/strong>,<\/li>\n
  • cht\u011bj\u00ed s n\u00e1mi spolupracovat<\/strong>,<\/li>\n
  • a berte n\u00e1s v\u00e1\u017en\u011b<\/strong>.<\/li>\n<\/ul>\n

    Od sam\u00e9ho po\u010d\u00e1tku jsme dbali na ucelenou identitu, promy\u0161lenou komunikaci a jasn\u00e9 sd\u011blen\u00ed - proto\u017ee v\u00edme, \u017ee zna\u010dka buduje d\u016fv\u011bru<\/strong>a d\u016fv\u011bra vytv\u00e1\u0159\u00ed vztahy a prodeje.<\/p>\n

    Pov\u011bdom\u00ed o zna\u010dce - a\u0165 v\u00e1s vid\u00ed a zapamatuj\u00ed si v\u00e1s<\/strong><\/h2>\n

    Hyko byla zalo\u017eena jako zna\u010dka, kter\u00e1 chce b\u00fdt:<\/p>\n

      \n
    • rozpoznateln\u00e9<\/strong>,<\/li>\n
    • \u010diteln\u00fd<\/strong>,<\/li>\n
    • a nezapomenuteln\u00e9<\/strong>.<\/li>\n<\/ul>\n

      Proto od sam\u00e9ho po\u010d\u00e1tku:<\/p>\n

        \n
      • navrhli jsme jednotnou image (logo, barvy, p\u00edsmo),<\/li>\n
      • db\u00e1me na styl komunikace - jednoduch\u00fd, konkr\u00e9tn\u00ed, bez nads\u00e1zky,<\/li>\n
      • db\u00e1me na to, aby na\u0161e p\u0159\u00edtomnost - online, na soci\u00e1ln\u00edch s\u00edt\u00edch, v materi\u00e1lech - byla v\u017edy konzistentn\u00ed.<\/li>\n<\/ul>\n

        Ned\u011bl\u00e1me to \"na pozd\u011bji\". - d\u011bl\u00e1me to odjak\u017eiva.<\/strong> Proto\u017ee v\u011b\u0159\u00edme, \u017ee prvn\u00ed dojem se d\u011bl\u00e1 jen jednou<\/strong>.<\/p>\n

        Z\u0159eknut\u00ed se zna\u010dky - jak chr\u00e1nit to, co je cenn\u00e9<\/strong><\/h2>\n

        Dob\u0159e navr\u017een\u00e1 zna\u010dka je n\u011bco, co stoj\u00ed za ochranu - stejn\u011b jako va\u0161e tv\u00e1\u0159 a jm\u00e9no.
        Proto v Hyko:<\/p>\n

          \n
        • okam\u017eit\u011b jsme se postarali o registraci ochrann\u00e9 zn\u00e1mky<\/strong>,<\/li>\n
        • ujistili jsme se, \u017ee na\u0161e jm\u00e9no a logo jsou pouze na\u0161e.<\/strong>,<\/li>\n
        • a aby se nikdo jin\u00fd nepokusil \"vyp\u016fj\u010dit\" si na\u0161i identitu.<\/strong>.<\/li>\n<\/ul>\n

          Toto t\u00e9ma se neodkl\u00e1d\u00e1 na \"n\u011bkdy\".
          Tento prvek zdrav\u00e9 uva\u017eov\u00e1n\u00ed o budoucnosti spole\u010dnosti<\/strong>.<\/p>\n

          Pro\u010d to d\u011bl\u00e1me?<\/strong><\/h2>\n

          Proto\u017ee zna\u010dka je n\u011bco, co s n\u00e1mi z\u016fst\u00e1v\u00e1 po dlouhou dobu.<\/strong>.
          Nen\u00ed to projekt na chv\u00edli, ale z\u00e1klad, na kter\u00e9m stav\u00edme firmu ka\u017ed\u00fd den.
          Ned\u011bl\u00e1me to pro par\u00e1du, ani pro \"p\u011bknou grafiku\" - d\u011bl\u00e1me to proto, \u017ee chceme, aby Hyko m\u011bla charakter, identitu a uzn\u00e1n\u00ed.<\/strong>.<\/p>\n

          A v\u011b\u0159\u00edme, \u017ee pokud nebudeme br\u00e1t na\u0161i zna\u010dku v\u00e1\u017en\u011b my sami, nebude ji br\u00e1t v\u00e1\u017en\u011b ani nikdo jin\u00fd.<\/p>\n

          Zna\u010dka je tv\u00e1\u0159\u00ed spole\u010dnosti. A o tv\u00e1\u0159 se prost\u011b vyplat\u00ed pe\u010dovat<\/strong><\/p>\n

          \u00a0\"\" \u00a0\"\" \"\" \"\" \"\" \"\" \"\"\"\" \"\"<\/p>","protected":false},"excerpt":{"rendered":"

          A OBLI\u010cEJ MUS\u00cd B\u00ddT O\u0160ET\u0158ENY - OD PRVN\u00cdHO DNE. V Hyko v\u011b\u0159\u00edme, \u017ee zna\u010dka nen\u00ed jen logo - je to pov\u011bst. Je to to, jak jste vn\u00edm\u00e1ni d\u0159\u00edve, ne\u017e v\u00e1s n\u011bkdo po\u017e\u00e1d\u00e1 o nab\u00eddku. A proto\u017ee pov\u011bst je v\u011bc k nezaplacen\u00ed, db\u00e1me na ni od prvn\u00edho okam\u017eiku, kdy se zrodila my\u0161lenka na Hyko. Dnes se o tento p\u0159\u00edstup d\u011bl\u00edme nejen s [...]<\/p>","protected":false},"author":1,"featured_media":1752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"acf":[],"_links":{"self":[{"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/posts\/1751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/comments?post=1751"}],"version-history":[{"count":0,"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/posts\/1751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/media\/1752"}],"wp:attachment":[{"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/media?parent=1751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/categories?post=1751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyko.pl\/cs\/wp-json\/wp\/v2\/tags?post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}