{"id":1751,"date":"2025-03-21T08:09:04","date_gmt":"2025-03-21T08:09:04","guid":{"rendered":"https:\/\/hyko.pl\/?p=1751"},"modified":"2025-05-05T09:12:16","modified_gmt":"2025-05-05T09:12:16","slug":"brand-to-twarz-firmy-hyko","status":"publish","type":"post","link":"https:\/\/hyko.pl\/sk\/znacka-je-tvarou-hyko\/","title":{"rendered":"BRANDING JE TV\u00c1ROU SPOLO\u010cNOSTI - HYKO"},"content":{"rendered":"

A O TV\u00c1R SA MUS\u00cd STARA\u0164 - OD PRV\u00c9HO D\u0147A.<\/strong><\/h2>\n

V spolo\u010dnosti Hyko ver\u00edme, \u017ee zna\u010dka nie je len logo<\/strong> - je poves\u0165. Je to to, ako v\u00e1s vn\u00edmaj\u00fa predt\u00fdm, ako v\u00e1s niekto po\u017eiada o ponuku. A t\u00e1to reput\u00e1cia je neocenite\u013en\u00e1 vec, starali sme sa o to od prvej chv\u00edle, ke\u010f vznikla my\u0161lienka Hyko<\/strong>.<\/p>\n

Dnes sa o tento pr\u00edstup del\u00edme nie preto, \u017ee by sme robili branding pre in\u00fdch (preto\u017ee to nerob\u00edme), ale preto, \u017ee ver\u00edme, \u017ee ka\u017ed\u00e1 spolo\u010dnos\u0165 - bez oh\u013eadu na odvetvie - by mala pristupova\u0165 k brandingu ako nie\u010do, \u010do m\u00e1 skuto\u010dn\u00fa hodnotu<\/strong>. Rovnako ako my.<\/p>\n

Hodnota zna\u010dky - hodnota, ktor\u00e1 funguje pre spolo\u010dnos\u0165<\/strong><\/h2>\n

Zna\u010dka je pre n\u00e1s kapit\u00e1l. Nie \u00fa\u010dtovn\u00fd kapit\u00e1l, ale trhov\u00fd a imid\u017eov\u00fd kapit\u00e1l.
Je to nie\u010do, \u010do \u013eud\u00ed n\u00fati:<\/p>\n

    \n
  • spoznajte n\u00e1s<\/strong>,<\/li>\n
  • chc\u00fa s nami spolupracova\u0165<\/strong>,<\/li>\n
  • a berte n\u00e1s v\u00e1\u017ene<\/strong>.<\/li>\n<\/ul>\n

    Od za\u010diatku sme dbali na ucelen\u00fa identitu, premyslen\u00fa komunik\u00e1ciu a jasn\u00e9 posolstvo - preto\u017ee vieme, \u017ee zna\u010dka buduje d\u00f4veru<\/strong>a d\u00f4vera buduje vz\u0165ahy a predaj.<\/p>\n

    Povedomie o zna\u010dke - nech v\u00e1s vidia a zapam\u00e4taj\u00fa si v\u00e1s<\/strong><\/h2>\n

    Hyko bola zalo\u017een\u00e1 ako zna\u010dka, ktor\u00e1 chce by\u0165:<\/p>\n

      \n
    • rozpoznate\u013en\u00e9<\/strong>,<\/li>\n
    • \u010ditate\u013en\u00fd<\/strong>,<\/li>\n
    • a nezabudnute\u013en\u00e9<\/strong>.<\/li>\n<\/ul>\n

      Preto od za\u010diatku:<\/p>\n

        \n
      • navrhli sme jednotn\u00fd imid\u017e (logo, farby, p\u00edsmo),<\/li>\n
      • db\u00e1me na \u0161t\u00fdl komunik\u00e1cie - jednoduch\u00fd, konkr\u00e9tny, bez zbyto\u010dnost\u00ed,<\/li>\n
      • db\u00e1me na to, aby na\u0161a pr\u00edtomnos\u0165 - online, na soci\u00e1lnych sie\u0165ach, v materi\u00e1loch - bola v\u017edy konzistentn\u00e1.<\/li>\n<\/ul>\n

        Nerob\u00edme to \"na nesk\u00f4r\". - rob\u00edme to odjak\u017eiva.<\/strong> Preto\u017ee ver\u00edme, \u017ee prv\u00fd dojem sa rob\u00ed len raz<\/strong>.<\/p>\n

        Zrieknutie sa zna\u010dky - ako chr\u00e1ni\u0165 to, \u010do je cenn\u00e9<\/strong><\/h2>\n

        Dobre navrhnut\u00e1 zna\u010dka je nie\u010do, \u010do sa oplat\u00ed chr\u00e1ni\u0165 - rovnako ako va\u0161a tv\u00e1r a meno.
        Preto v Hyko:<\/p>\n

          \n
        • okam\u017eite sme sa postarali o registr\u00e1ciu ochrannej zn\u00e1mky<\/strong>,<\/li>\n
        • uistili sme sa, \u017ee n\u00e1\u0161 n\u00e1zov a logo s\u00fa len na\u0161e.<\/strong>,<\/li>\n
        • a aby sa nikto in\u00fd nepok\u00fasil \"po\u017ei\u010da\u0165\" si na\u0161u identitu.<\/strong>.<\/li>\n<\/ul>\n

          T\u00e1to t\u00e9ma sa neodklad\u00e1 na \"niekedy\".
          Tento prvok zdrav\u00e9 uva\u017eovanie o bud\u00facnosti spolo\u010dnosti<\/strong>.<\/p>\n

          Pre\u010do to rob\u00edme?<\/strong><\/h2>\n

          Preto\u017ee zna\u010dka je nie\u010do, \u010do s nami zost\u00e1va na dlh\u00fa dobu<\/strong>.
          Nie je to projekt na chv\u00ed\u013eu, ale z\u00e1klad, na ktorom budujeme spolo\u010dnos\u0165 ka\u017ed\u00fd de\u0148.
          Nerob\u00edme to pre \u0161ou, ani pre \"pekn\u00fa grafiku\" - rob\u00edme to preto. chceme, aby Hyko mala charakter, identitu a uznanie<\/strong>.<\/p>\n

          A ver\u00edme, \u017ee ak my sami nebudeme bra\u0165 na\u0161u zna\u010dku v\u00e1\u017ene, nebude ju bra\u0165 v\u00e1\u017ene ani nikto in\u00fd.<\/p>\n

          Zna\u010dka je tv\u00e1rou spolo\u010dnosti. A o tv\u00e1r sa jednoducho oplat\u00ed stara\u0165<\/strong><\/p>\n

          \u00a0\"\" \u00a0\"\" \"\" \"\" \"\" \"\" \"\"\"\" \"\"<\/p>","protected":false},"excerpt":{"rendered":"

          A TV\u00c1RI MUS\u00cd BY\u0164 VENOVAN\u00c1 STAROSTLIVOS\u0164 - OD PRV\u00c9HO D\u0147A. V spolo\u010dnosti Hyko ver\u00edme, \u017ee zna\u010dka nie je len logo - je to reput\u00e1cia. Je to to, ako v\u00e1s vn\u00edmaj\u00fa e\u0161te predt\u00fdm, ako v\u00e1s niekto po\u017eiada o ponuku. A preto\u017ee reput\u00e1cia je vec na nezaplatenie, db\u00e1me o \u0148u od prv\u00e9ho momentu, ke\u010f vznikla my\u0161lienka na Hyko. Dnes sa o tento pr\u00edstup del\u00edme nie [...]<\/p>","protected":false},"author":1,"featured_media":1752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"acf":[],"_links":{"self":[{"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/posts\/1751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/comments?post=1751"}],"version-history":[{"count":0,"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/posts\/1751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/media\/1752"}],"wp:attachment":[{"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/media?parent=1751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/categories?post=1751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyko.pl\/sk\/wp-json\/wp\/v2\/tags?post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}