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Quality and functionality as standard, not luxury
Imagine a world where every product you buy represents authentic value - no marketing illusion, no overpaying for a logo on a nameplate. Is this possible? Yes. But before we get to that, let's look at the reality behind luxury brands, high prices and beautifully packaged promises.
For years, big brands have built their empires on associations with quality, prestige and innovation. There's nothing wrong with that - after all, it's their well-deserved result of marketing and strategy built up over decades. But what are you really buying when you choose a product with the logo of a global corporation? About 30-40% of these products are actually produced by them. The rest come from suppliers in China, India or Europe.
Europe's share of this supply chain is declining year after year. Why? Because manufacturers from China and India have done their homework. Their factories are no longer the primitive production lines of old, but high-tech plants that rigorously adhere to quality standards and technological processes. These countries, which for years were ridiculed as sources of "cheap crap," today provide products that match and often even exceed European standards.
And this is where the big corporations come in. They have discovered the potential of these markets and are eager to take advantage of it. They buy products from Chinese and Indian manufacturers, add their logos, and then sell them at huge margins - often four times the purchase price. From a business perspective, this is a brilliant move. But what if you add to that the people who criticize with full conviction the same suppliers they buy from?
More than once we have encountered situations where representatives of large companies have denigrated products coming from China or India, calling them "copies" or "cheap crap." And yet these are their own factories, their own sources. At this point it is worth stopping and asking: is this fair?
At HYKO, we are not ashamed of our partners from China or India. We work with them because we know that a good product defends itself - with quality, functionality and a fair price. We don't need to hide behind marketing illusions. Our mission is simple: quality and functionality are standard, not luxury.
We do not criticize the competition. We respect its choices and its strategies. But we believe that transparency and honesty is the foundation on which to build something lasting. Good luck to everyone who respects competition, appreciates partners and believes that good quality does not need an overpriced logo plaque.
At the end of the day, it is the customer who will decide what is worth it. And that's where the real power of the market lies.
